Sad Mariachi Trump lands on beer bottle label at Mexico brewery

June 14, 2017
972 Views

Mexican and U.S. brewers have reinvented U.S. President Donald Trump as a gun-slinging mariachi folk musician to promote a new beer celebrating cross-border cooperation.

The label of the new Amigous Cerveza craft beer, showing a frowning Trump in a sombrero, his trousers held up with a swastika belt buckle, mocks his divisive campaign rhetoric against Mexico and his pledge to build a border wall.

The rear label declares that the 71-year-old New Yorker belongs “in a mad house, not the White House.”

“We knew that a Trump label was going to be controversial, but it’s been selling extremely fast,” said Luis Enrique de la Reguera, chief executive of brewery Casa Cervecera Cru Cru.

Launched in May, the beer that misspells “amigo” to poke fun at a bad American pronunciation of the Spanish word for friend, surprised its creators. The original batch of 1,200 bottles and 400 liters on tap sold out in the very first week.

A kind of New England Indian Pale with a dash of mango, the beer was dreamt up by Cru Cru, Mexican partner Error de Diciembre and Epic Brewing of the United States shortly before Trump’s election victory on Nov. 8.

Trump sparked dismay in Mexico by saying the country was sending rapists and drug runners across the border, and angered business groups by threatening to tear up a joint trade deal.

(Reporting by Stefanie Eschenbacher; Editing by Dave Graham and Richard Chang; Reuters)





Get our best news stories straight into your inbox!

Enter your email address below:

Don't worry, we don't spam!



You may be interested

Manos del Mundo will bring 300 artisans to World Trade Center Mexico
Arts & Entertainment
shares109 views
Arts & Entertainment
shares109 views

Manos del Mundo will bring 300 artisans to World Trade Center Mexico

GOCDMX - Jul 23, 2017

At the beginning of August, the WTC of Mexico City will be filled with colorful Mexican and world crafts, with…

Mexican Highway sinkhole kills two and exposes corruption
CDMX News
shares171 views
CDMX News
shares171 views

Mexican Highway sinkhole kills two and exposes corruption

GOCDMX - Jul 21, 2017

When a car carrying a father and son plunged into a giant sinkhole that opened on a highway in central…

8 killed in gun battle in Mexico City
CDMX News
shares167 views
CDMX News
shares167 views

8 killed in gun battle in Mexico City

GOCDMX - Jul 20, 2017

Mexican military forces killed the suspected leader of a drug gang and seven others in southern Mexico City Thursday, authorities…